Expert Google Ads help, built for small businesses
AdVice is made by Ignition Digital, an award-winning performance marketing agency in Dublin. We built it for the businesses that deserve expert help with their ads, but can't always justify paying for it.
We love working with small businesses. They move fast, they care about every euro and they feel the results straight away.
But we also see the other side. For a lot of small businesses, hiring an agency or a specialist just isn't viable, especially at the start. So owners end up running their own ads, learning as they go, in a platform that was built for experts and changes constantly.
Some manage well. Many waste budget on settings they don't understand, or give up on paid ads altogether. That never sat right with us.
AdVice is our answer. It puts the knowledge we use every day right inside Google Ads, on your screen, at a price a small business can afford. Click anything and get a clear explanation. Ask a question and get a straight answer. Analyse your account against your own targets. It's the expert beside you, without the agency fee.
“
Every business should be able to understand where its ad budget is going.
Richie O'SullivanFounder, Ignition Digital
Who we are
Made by Ignition Digital
Ignition Digital is a Dublin-based performance marketing agency specialising in Google Ads, Meta Ads and Microsoft Ads. We help businesses grow through well-built campaigns, accurate tracking and clear reporting.
We work senior-led, with no junior handoffs. Our focus is simple: measurable results, honest communication and no black-box decisions. AdVice is built on exactly the same principles.
Ignition Digital was founded by Richie O'Sullivan, former Head of PPC at dentsu, one of the world's largest media agencies.
Over more than ten years, we've managed everything from small local accounts to large, multi-market campaigns spending millions. We've seen what works, what wastes money and which settings trip people up. Every explanation and tip inside AdVice comes from that experience.
10+ yearsmanaging paid search
Google Partnerstatus, achieved in our first month
Clients acrossIreland, the UK, Canada and beyond
Awards and recognition
Award-winning work
Our work has been recognised by the search industry's leading awards.
Google Partner: recognised by Google for account performance, spend and certified expertise.
Gold
Best Low Budget Campaign
European Search Awards 2026
Our Christmas campaign for Double In Darts, an Irish e-commerce business, delivered a 24:1 return on ad spend from a budget of around €1,100.
Gold
Best Low Budget Campaign
Global Search Awards 2026
Our Double In Darts campaign took Gold again, this time judged against the best search campaigns in the world.
Silver
Best B2B
Global Search Awards 2026
Recognised for our business-to-business search work, on a global stage.
Nominated
Best Start-Up Agency
European and Global Search Awards 2026
Shortlisted as one of the best new agencies at both awards.
Our two Golds were for low budget campaigns. That's the point. With the right knowledge, small budgets can deliver big results.
Who we work with
Trusted by businesses of every size
We work with ambitious businesses across e-commerce, local services, hospitality, SaaS and trades, from local start-ups to international brands.
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The team at Ignition Digital jumped in and made an immediate impact on our accounts. They fixed our tagging & tracking issues and restructured our ad accounts in time for our most important sales month of the year, delivering a +193% increase in sales for December. I would highly recommend working with them!
Aaron BellFounder, Double In Darts“
Ignition Digital completely transformed our lead quality. The tracking clarity and campaign structure made a huge difference to how we scale confidently.
Kristine WintonFounder, Good Riddance Pest Control
What we believe
What AdVice stands for
Clarity over jargon
Google Ads shouldn't need a translator. We explain things the way we'd explain them to a client.
Your data, your decisions
AdVice is read-only and never sends your data anywhere. You stay in control.
Fair pricing
Expert knowledge shouldn't only be for businesses with big budgets. That's why plans start from €29.99 a month.
When you need more
Need a hand with your account?
AdVice helps you understand your account day to day. But sometimes you want an expert to take a proper look. When that happens, the Ignition Digital team is here to help, from a one-off account review to full management.
About AdVice
